CV

Mar 2019 - Current

Lead Graphic Designer, Goodwill NYNJ

Work directly with VP of marketing to successfully develop original design concepts and oversee project concept development through execution of all design and marketing needs for regional retail and brand initiatives. Key achievements include:

• Providing branding direction for the non-profit organization as the principal graphic designer supporting Goodwill’s rebrand. Revitalized client awareness, messaging and identity through the development and launch of promotional strategies and retail collateral design pieces, community outreach programs, digital campaigns, advertising and internal communications.

• Design innovative and intuitive layouts and interfaces that utilize a diverse range of visuals (photography, illustration, graphics, infographics, and icons) to leverage visual brand identity to forefront messaging on all sectors.

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2016 - Current

Freelance Graphic Designer, Self-Employed, NY

Provide guidance for nonprofits, leveraging design knowledge to provide insights for brand and strategic design recommendations.

• Project Scopes: Print, Web Design (UI), Style Guide, Branding, Social Media, Visual Merchandising, Events. Clients: Goodwill NYNJ, Trestle, Curated, South Brooklyn Open Studios, etc.

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2013 - 2015

Design Instructor, Far Eastern University, Institute of Technology, PH

Developed an innovative design, illustration and marketing courses that introduced graphic design, advertising, and branding principles to Tech and Multimedia students. Taught up-to-the-minute graphic design techniques within real life scenarios using Macintosh and Adobe CC.

• Utilized advanced expertise to develop the comprehensive curriculum; successfully adapted materials for students with diverse skill-sets and levels.

• Ensured the timely completion of projects and assignments by providing individual attention to students and seamlessly directing multiple project teams simultaneously.

• Cultivated a positive classroom environment through effective collaboration with students and fellow staff members.

• Facilitated multiple design and illustration classes for university students and mentored students on their thesis.